More Rembrandts In The Attic

An expert audit can help identify the valuable intangible assets the rembrandt s in the attic held by the company.

More rembrandts in the attic.

With intangible assets representing over 87 of all company value today and being the real drivers of growth and profitability for most businesses failing to take the time to identify and manage these. With the subject of intellectual property rights appearing daily in the news i decided it was time to dust off the rembrandts in the attic to learn more about patent strategies in the technology sector. It is in the. Rembrandts in the attic.

Their advice ranges from the simple to the sublime. But today the currency has shifted. More rembrandts in the attic business jan 17th 2002 edition a company with thousands of patents squirrelled away might pardonably fail to realise that one was worth a fortune. First they suggest take stock of the patents you already own.

Supposedly aimed at corporate execs in an era when many companies were not yet ip savvy 1999 rembrandts in the attic uses a bunch of examples to show how companies can use patents to gain a strategic advantage over competitors and how others put themselves at a decided disadvantage by ignoring patents. And just like antiques roadshow once identified it is possible to value these assets to determine the potential value financial or strategic the company will realize. Although the book is ten years old i still found many of the ideas to be thought provoking and extremely relevant in today s marketplace. Rembrandts in the attic lifts the veil of secrecy surrounding the use of patents in business competition today showing how some of the world s most successful firms market leaders such as.

Today s rembrandts in the attic are data. Free shipping on qualifying offers. Unlocking the hidden value of patents hbs press.